Steve Ells : (3) " Our economic model allows us to invest a disproportionate amount in our food costs. We have a very efficient system: customers go through a single line, the people who serve you are the ones who make the food, and our menu board is not cluttered. " - Steve Ells " When our folks focus on exactly what is needed to succeed in the restaurants, they should be able to lead themselves to restaurateur level. " - Steve Ells " Our commitment to serving produce from local farms and other sustainable sources is one of the ways we are changing the way people think about and eat fast food. " - Steve Ells