Simon Mainwaring : (5)

" Integrate purpose into your for-profit business model through a long term commitment to a cause that is aligned with your core values and those of your community. " - Simon Mainwaring

" How much do you as a consumer value a positive experience with a brand or its customer service department? How willing are you to share that with your friends? How inclined are you to let that person know that you’re interaction with them was positive? " - Simon Mainwaring

" There’s an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media: People support what they help to build. But now that many brands are launching community-driven cause marketing campaigns, the challenge becomes what to do next? " - Simon Mainwaring

" The companies that make meaningful contributions while also listening to the voices of others are the ones that will genuinely engage their community, who will then go to work for them. " - Simon Mainwaring

" Find the human in the technology. The currency marketers trade in has not changed even if the methods have. Emotion is what we exchange. " - Simon Mainwaring