Sheena Iyengar : (2)

" When companies try to guess what consumers want, they essentially make the choice for consumers. " - Sheena Iyengar

" As we get older, we get better at choosing in ways that will make us happy. We do a better job at picking activities that make us happy, and at spending time with people who make us happy. We’re also better at letting things go. " - Sheena Iyengar