Shari Arison : (3) " Even a smile is a good deed. " - Shari Arison " Business is not a spiritual matter, and my business decisions are not based on spiritual considerations. When I founded the Essence of Life, a project aimed at teaching tolerance and respectful dialogue, the person appointed to head it was Irit Atzmon, a former colonel in the army. Can anything be more down-to-earth than that? " - Shari Arison " The good inside of all of us is wrapped in a layer of apathy, and we forget how much potential we have within us, in each and every one of us, to change the world for the better for ourselves and our children, and thus to bring about oneness. " - Shari Arison