Saul Bass : (4)

" In the course of our daily lives, we’re bombarded with a barrage of visual messages, some blatantly aggressive, some subtle. The trick is to find a way to break through without adding to the clutter and the ugliness. We have to be responsible about that. " - Saul Bass

" A corporation trademark represents a total program for a company. A good symbol will implement its products. Normally such a symbol will be around for an indefinite future 10, 20, 30 years or more. " - Saul Bass

" My view… was that something could happen during the credits that could help the film, so that the establishing shots aren’t carrying the total burden. " - Saul Bass

" Dishonesty in trailers is more than a moral issue, it’s a practical one. If you don’t deliver in the film what you offered in the trailer, you’ll get bad word-of-mouth. " - Saul Bass