Safra A. Catz : (2) " In the finance world, we used to spend all of our time looking backwards, reporting on what happened. Can I book it? What are the numbers? Now it’s about looking into the future. It’s about planning and integration. The role of finance is now that of a partner in the business. " - Safra A. Catz " What happened in the past can help you know what’s going to happen in the future. That insight brings a next level of intelligence not just to sales and marketing but to ERP, where you can save more money in procurement or figure out whether the people you recruit are going to be successful in your organization. " - Safra A. Catz