Phil Knight : (4) " When we changed from Tiger to Nike, we had to have a design for the shoe. And where do you go to? There’s no ‘dial 9-1-1’ for design. " - Phil Knight " There is no drama like the drama on the athletic field. " - Phil Knight " I’m Phil Knight, and I don’t believe in advertising. " - Phil Knight " At first, we couldn’t be establishment, because we didn’t have any money. We were guerrilla marketers, and we still are, a little bit. But, as we became No. 1 in our industry, we’ve had to modify our culture and become a bit more planned. " - Phil Knight