Paul Feig : (2) " What you never want to do is have a story that doesn’t track emotionally, because then you’re going joke to joke and you’re going to fatigue the audience. The only thing that’s going to string them to the next joke is how successful the previous joke is. " - Paul Feig " What I don’t like is when I see stuff that I know has had a lot of improv done or is playing around where there’s no purpose to the scene other than to just be funny. What you don’t want is funny scene, funny scene, funny scene, and now here’s the epiphany scene and then the movie’s over. " - Paul Feig