Muhtar Kent : (2) " Coca-Cola is the only business in the world where no matter which country or town or village you are in, if someone asks what do you do, and you say you work for Coca-Cola, you never have to answer the question, ‘What is that?’ " - Muhtar Kent " Businesses need to proactively create models that make a difference in society and let everyone else use them, talk about them, emulate them – and build on them. " - Muhtar Kent