Michel Gondry : (2) " I always wanted to create this community that would come and tell their own story, shoot it – and watch them. The idea is to not have one entity who creates the work, the project, and another entity who consumes it; the idea is people create their own work, like somebody cultivating his garden. " - Michel Gondry " The MTV Video Awards were never about the video, but about the song. Most of the time it was just to glorify people for the wrong reason. " - Michel Gondry