Mark Goulston : (4)

" In the first 20 seconds of talking, your light is green: your listener is liking you as long as your statement is relevant to the conversation and, hopefully, in service of the other person. But unless you are an extremely gifted raconteur, people who talk for more than roughly half a minute at a time are boring and often perceived as too chatty. " - Mark Goulston

" The most influential people strive for genuine buy-in and commitment – they don’t rely on compliance techniques that only secure short-term persuasion. " - Mark Goulston

" Customers are your best teachers. Learning about your customer’s beliefs, values, and priorities teaches you which selling points you should emphasize. " - Mark Goulston

" Speak the truth. People will forgive an honest mistake; they won’t forgive you if you lie. " - Mark Goulston