M. J. Rose : (3)

" Buy other authors’ books when you go to their events. Even if you aren’t going to read it. Even if you are going to give it away. Even if you aren’t interested. Not just for the author but for the bookstore. It’s karma and just plain good manners. " - M. J. Rose

" I know some authors who have gotten $25,000 advances and put it all into marketing, others who allocate $5,000 or $1,000. " - M. J. Rose

" I began tailoring my books to cater to one or another universe of readers. I found it incredibly boring; and frankly, it felt stultifying. I’d previously been in advertising. I felt if I was going to create something to fit a specific market, I might as well have stayed with advertising. " - M. J. Rose