Lapo Elkann : (4) " Tailor Made will help Ferrari’s clients tailor their cars in a very personal, specific way. It’s a bespoke service, like visiting Huntsman or Anderson & Sheppard or whoever your favourite Savile Row tailor is. " - Lapo Elkann " The Cinquecento was an engine of motivation at Fiat. It refurbished the image of the entire company. It’s a symbol for the company, but it’s more than that. It’s a global Italian symbol, as Mini is a global British symbol and the Beetle is a global German symbol. " - Lapo Elkann " I’ve lived in London, Paris, Rio de Janeiro, New York, and Turin. But New York is my favorite city. It has so much energy, so much toughness. " - Lapo Elkann " Fashion is something which is non-lasting; it’s ephemeral. " - Lapo Elkann