Ken Xie : (3) " Working with higher education institutions can also help to aid cybersecurity professionals who are already in the workforce. Programs like these can help to move the industry forward by building rigorous and universally accepted certifications and changing expectations of what a security expert can and should be. " - Ken Xie " Our view is that if the network is involved, then we are there to protect it. Based on that, future developments will revolve around ensuring data, networks and applications are protected. " - Ken Xie " As for the endpoint market, vendors such as McAfee and Symantec hold tremendous brand equity due to their consumer products. This of course translates to brand awareness in the enterprise, too. " - Ken Xie