Julius Erving : (2) " If you do things with a certain type of result and cause a certain type of reaction or effect, then you increase your market value. It’s very much a competition for the entertainment dollar, and that’s never been more clearly evident than in today’s NBA game. " - Julius Erving " One of the commitments that I personally have now is to a diverse approach to buying businesses, and the operation of those businesses. " - Julius Erving