Jorgen Vig Knudstorp : (2)

" Lego allows all levels of complexity. But a child can do their own thing at any level. They can built a pirate ship, for example, and then mash it up with completely different things. " - Jorgen Vig Knudstorp

" There’s the famous quote that if you want to understand how animals live, you don’t go to the zoo, you go to the jungle. The Future Lab has really pioneered that within Lego, and it hasn’t been a theoretical exercise. It’s been a real design-thinking approach to innovation, which we’ve learned an awful lot from. " - Jorgen Vig Knudstorp