Jonathan Ive : (4)

" When you’re doing something for the first time, you don’t know it’s going to work. You spend seven or eight years working on something, and then it’s copied. I have to be honest: the first thing I can think, all those weekends that I could have at home with my family but didn’t. I think it’s theft, and it’s lazy. " - Jonathan Ive

" Often when I talk about what I do, making isn’t just this inevitable function tacked on at the end. " - Jonathan Ive

" There are 9 rejected ideas for every idea that works. " - Jonathan Ive

" We won’t be different for different’s sake. Different is easy… make it pink and fluffy! Better is harder. Making something different often has a marketing and corporate agenda. " - Jonathan Ive