John Zimmer : (2) " There’s a massive opportunity as more and more millennials and others in cities switch over from car ownership to transportation as a service. They are picking Lyft, and we want to stay focused on that big opportunity. " - John Zimmer " Through social, location, and mobile technologies (SoLoMo) we now have the ability to leverage our virtual communities into the physical world, to bring our online experiences offline. " - John Zimmer