John Quelch : (3)

" When we’re talking about brand, we’re talking about what does the brand stand for. And when we’re talking about approval, we’re talking about whether or not I approve of what the brand stands for. " - John Quelch

" Product downsizing in the face of inflation in order to maintain retail price points has long been used by food companies, notably manufacturers of candy. " - John Quelch

" When you have a CEO who is an ex-CMO, that is going to put the marketing tool kit front and center. " - John Quelch