John Caudwell : (2) " I’m known for value for money. I was brought up to be frugal, and it’s definitely a factor in my success. I was born in the Fifties, which was a frugal era, and my family had to be very careful with money out of necessity. " - John Caudwell " My favourite thing is to come down to London from my home in Staffordshire in the helicopter and then get my bike out of the back and cycle into London. It’s wonderful. " - John Caudwell