Jason Fried : (3) " A company gets better at the things it practices. " - Jason Fried " Customers buy Basecamp without ever having to interact with us. If they do have a question, we handle everything via email. We’ve been in the business of automation. We’ve never really valued full service. " - Jason Fried " I know plenty of entrepreneurs who are numbers first. They tend to be highly analytical people, and before they pull the trigger, all the numbers have to line up just right. " - Jason Fried