James Jebbia : (3) " We were one of the first to say, ‘Let’s make a really nice shirt for skaters and let’s make it really well.’ We don’t dumb down for somebody young; we are always trying to do something new. " - James Jebbia " For us, the reason that our quality has been high, and I feel that our pricing has been reasonable, is because we don’t wholesale. " - James Jebbia " I’m not really concerned if people have this purist view of the New York Supreme thing. If they think opening our shop in Paris is going to harm our brand, then we can’t really be that strong of a brand. " - James Jebbia