Imran Amed : (2) " Fashion is always seen as somewhat frivolous and self-indulgent. And I think people on the inside maybe don’t see or understand how exciting and diverse a business it is. " - Imran Amed " As much as technology has made me so much more efficient, enabling me to run a small but global company from where I happen to be, at times it feels like the technology is running me, as opposed to the other way round. " - Imran Amed