Hugh Hefner : (3) " In my own words, I played some significant part in changing the social-sexual values of our time. I had a lot of fun in the process. " - Hugh Hefner " ‘Playboy’ was not a sex magazine as far as I was concerned. Sex was simply part of the total package; I was trying to bring sex into the fold of a healthy lifestyle. " - Hugh Hefner " The women’s movement kind of came out of left field in the 1960s and 1970s when they turned on ‘Playboy.’ " - Hugh Hefner