Howard Schultz : (7) " I do feel, in a sense, the rules of engagement for citizenship has changed, and we must encourage other people to speak up and to take action. " - Howard Schultz " I think the currency of leadership is transparency. You’ve got to be truthful. I don’t think you should be vulnerable every day, but there are moments where you’ve got to share your soul and conscience with people and show them who you are, and not be afraid of it. " - Howard Schultz " It’s different when you’re trying to turn something around, especially something that you built, at a time when so many constituents – the media, Wall Street, competitors, ex-employees – are all saying that Starbucks’s best days are behind it, and that Schultz is never going to be able to bring it back. " - Howard Schultz " My biggest concern is that America is drifting towards mediocrity and that people don’t recognize – and by people I’m meaning Washington – don’t recognize the sense of urgency and the fact that I don’t think this is a crisis anymore. I think it’s an emergency. " - Howard Schultz " This may sound a bit naive, but I got here by believing in big dreams. " - Howard Schultz " We woke up one day, and all the sudden Starbucks was in the middle of this political crossfire between the people who want to bring a gun into Starbucks and the people who want to prevent it. It is a very difficult, fragile situation. " - Howard Schultz " People have come to me over the years and said to me: ‘I admire the culture of Starbucks. Can you come give a speech and help us turn our culture around?’ I wish it were that easy. Turning a culture around is very difficult to do because it’s based on a series of many, many decisions, and the organization is framed by those decisions. " - Howard Schultz