George Lois : (4)

" Truly great images make all the other millions of images you look at unimportant. You gotta look at an image and understand it in a nanosecond. " - George Lois

" To me, great advertising can make food taste better, can make your car run smoother. It can change your perception of something. Is it wrong to change your perception about something? Of course not. I’m not lying; I’m just saying, ‘This one’s more fun, this one’s more exciting.’ " - George Lois

" When I did ‘Esquire,’ I did a lot of celebrity covers, but the celebrity cover was Hubert Humphrey as a dummy, sitting on Lyndon Johnson’s lap and aping his feelings about the war. I did celebrity covers that made a difference in what was going on in American culture. " - George Lois

" When you think of a brand, you should immediately understand it from the advertising attitude, from the words and visuals. " - George Lois