David Ogilvy : (4)

" Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped. " - David Ogilvy

" Don’t bunt. Aim out of the ball park. Aim for the company of immortals. " - David Ogilvy

" Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals. " - David Ogilvy

" Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine. " - David Ogilvy