David Chang : (5) " People don’t think that bread is part of Asian culture or Asian food culture, but it’s quite prevalent in Northern China, and you see it throughout Japan and as you go to Taiwan. " - David Chang " Momofuku is not me. It’s everyone. I’m just the facade. We have to exceed expectations and be our harshest critics. " - David Chang " There’s the common misconception that restaurants make a lot of money. It’s not true. If you look at maybe the top chef in the world, or at least monetarily, it’s like Wolfgang Puck, but he makes as much money as an average crappy investment banker. " - David Chang " Life’s too short to just breeze on by. " - David Chang " I love the intensity of the fine-dining kitchen, but loathe the fine-dining experience. " - David Chang