Christopher Voss : (3) " ‘Fair’ is, like, this incredibly overused term in negotiations: ‘I just want what’s fair.’ ‘What’s the fair market price?’ " - Christopher Voss " There’s great power in deference. You ask somebody ‘what’ or ‘how’ questions. People love to be asked how to do something. They feel powerful, and from a deferential position, you’ve actually granted that power, and you’re the one that now actually has the upper hand in the conversation. " - Christopher Voss " You’re supposed to have a passionate purpose as a CEO. " - Christopher Voss