Amy Jo Martin : (3) " We live in a social world now, and there’s no denying the power that Twitter has yielded across all verticals. Sports is a perfect fit because fans are highly emotionally charged and things happen quick. " - Amy Jo Martin " We all have personal brands and most of us have already left a digital footprint, whether we like it or not. Proper social media use highlights your strengths that may not shine through in an interview or application and gives the world a broader view of who you are. Use it wisely. " - Amy Jo Martin " While strides are being made in the social-media space, the newspaper and news business should continue to embrace social media. " - Amy Jo Martin