Aerin Lauder : (3) " Just because something is on trend doesn’t mean you have to embrace it. You can look at it and admire it, but that doesn’t mean you have to wear black nail polish or red lipstick. " - Aerin Lauder " If you feel comfortable in what you’re wearing, you’ll look your best, and I think that’s a really important idea. Sometimes, whether it’s fashion or beauty, things are on-trend, and they look beautiful on the runway, but when I apply them to myself, it doesn’t look the way it should. " - Aerin Lauder " I love market research because you really have an idea of what your consumers are looking for. " - Aerin Lauder