Aerin Lauder : (2) " If you feel comfortable in what you’re wearing, you’ll look your best, and I think that’s a really important idea. Sometimes, whether it’s fashion or beauty, things are on-trend, and they look beautiful on the runway, but when I apply them to myself, it doesn’t look the way it should. " - Aerin Lauder " I love market research because you really have an idea of what your consumers are looking for. " - Aerin Lauder