Aaron Ehasz : (2) " Yeah, so when ‘Avatar’ came out, the social media world and the idea of fan communities were very new. There were forums and you could obviously go to conventions and talk to people, but it wasn’t as clear or easy. " - Aaron Ehasz " The characters don’t all have to be likable, and they don’t all have to be hateable. As long as it’s interesting and you connect to them and they resonate with you and you want to find out what happens and it feels authentic, then we have something. " - Aaron Ehasz