" Businesses that decide to be reality based and identify where they’re vulnerable to climate impact, that start thinking about how to buffer against it, are going to be able to take advantage of shortages. When the water runs out, not everyone is in the same pickle. "
- Paolo Bacigalupi

The quote suggests that businesses must acknowledge and prepare for the real-world challenges posed by climate change. This means identifying potential vulnerabilities and implementing strategies to mitigate them, such as developing water-saving technologies or securing alternative resources when shortages occur. By doing so, these companies can avoid being caught off guard during critical times, ensuring their resilience and ability to thrive in an unpredictable environment.

Beyond its surface meaning, the quote also underscores the broader societal implications of climate change. Businesses that are proactive in addressing environmental challenges not only protect themselves but also contribute positively to society by reducing overall vulnerability. This approach fosters innovation and resourcefulness, ultimately leading to more sustainable practices across industries. The quote encourages a shift from reactive to proactive thinking, highlighting how businesses can seize opportunities amidst adversity by anticipating and preparing for climate-related impacts.

Paolo Bacigalupi is an acclaimed American author known for his science fiction novels that explore the intersection of environmental issues and human resilience. His work often delves into dystopian futures shaped by ecological crises, making him a prominent voice in discussions about sustainability and corporate responsibility in the face of global challenges.