" Businesses need to proactively create models that make a difference in society and let everyone else use them, talk about them, emulate them – and build on them. "
- Muhtar Kent

In a business context, the statement emphasizes the importance of companies taking an active role in creating models or frameworks that have a positive societal impact. This approach involves more than just making profits; it includes developing initiatives that benefit society as a whole and sharing these innovations with others.

The deeper meaning of this quote suggests that businesses should not only focus on their own success but also contribute to the broader welfare of society by fostering an environment where everyone can participate in creating positive change. By encouraging others to use, discuss, and improve upon their models, companies can amplify their impact beyond what they could achieve alone. This collaborative approach fosters innovation and sustainability, allowing for continuous improvement and expansion of beneficial practices.

Muhtar Kent is the former chairman and CEO of The Coca-Cola Company. Known for his leadership in corporate social responsibility and global business strategy, he has been a vocal advocate for businesses playing an active role in addressing societal challenges. His insights reflect a commitment to integrating ethical considerations into business operations and promoting positive change across various sectors.