" Bobby Heenan did what every announcer should strive to do and that is to make talent bigger stars than they are and to embellish every talent’s TV persona. "
- Jim Ross

Jim Ross's statement praises Bobby Heenan's ability as an announcer by highlighting how he helped increase the popularity and impact of wrestlers during their television appearances. According to Ross, Heenan had a talent for making stars appear even more charismatic and appealing on screen than they were in real life.

The deeper meaning behind this quote is about the role and influence of commentators or broadcasters in shaping public perception. By enhancing an athlete's persona through commentary that emphasizes their strengths, quirks, and unique characteristics, announcers can significantly amplify a wrestler’s appeal to viewers. This process not only benefits the wrestlers by increasing their visibility and fanbase but also enriches the overall entertainment value for those watching. It underscores the collaborative nature of sports entertainment, where commentators play a crucial role in crafting narratives that resonate with audiences.

Jim Ross is a renowned figure in professional wrestling circles, known for his long-standing career as an announcer and ring announcer for various wrestling promotions including World Championship Wrestling (WCW) and later WWE. His insights are highly respected within the industry due to his extensive experience and deep understanding of wrestling dynamics, making his praise for Bobby Heenan particularly significant.