In simple terms, this quote suggests that adopting a green approach or mindset means actively working towards preventing waste in all its forms. It encourages individuals and organizations to think carefully about their actions and choices to reduce environmental impact.
On a deeper level, the statement implies that being environmentally conscious is not just about recycling or using eco-friendly products; it involves a proactive stance against wasteful practices across various aspects of life and business operations. This means rethinking processes and systems to ensure they are sustainable from the outset. For example, reducing waste can involve designing products for longevity and recyclability rather than quick disposal, conserving resources during production, or minimizing transportation emissions in supply chains. By adopting such a perspective, individuals and companies can contribute more meaningfully to environmental conservation efforts.
Kevin Plank is an entrepreneur best known as the founder of Under Armour, a popular athletic apparel company. His business philosophy often emphasizes innovation and sustainability, which aligns with his view that preventing waste is central to being environmentally conscious.
