" Being a showrunner meant writing and producing a television show, period, but with ‘Lost,’ suddenly it became part of the job to promote and be the face of the brand. In a weird way, the story was as much the star as any of the actors, so people wanted to hear from us. "
- Carlton Cuse

The quote discusses how the role of a showrunner has evolved over time. Originally, a showrunner's primary responsibilities were focused on writing and producing a television series. However, with shows like "Lost," the job expanded to include promoting the brand and being its public face. This shift was driven by the unique nature of "Lost" where the storyline itself became almost as significant as any individual actor in attracting fans and media attention.

The deeper meaning of this quote highlights the changing dynamics between television production and audience engagement. As storytelling becomes more complex and multi-layered, it requires greater interaction with viewers to maintain their interest and enthusiasm. The showrunner, therefore, not only crafts intricate narratives but also becomes a key figure in explaining these narratives to the public. This role transformation underscores the importance of direct communication channels between creators and audiences in the age of social media and digital platforms, where fans seek immediate feedback and insider information.

Carlton Cuse is an accomplished television writer and producer known for his work on hit series like "Lost" and "The Strain." His insights into the evolving responsibilities of a showrunner reflect his extensive experience at the forefront of television storytelling. As one of the key architects behind complex narratives, Cuse's perspective offers valuable insight into how modern television production integrates both creative and promotional aspects to engage audiences effectively.