" Been trading up recently? You have, haven’t you? You’ll be squawking that you’re too rational, too busy and too socially concerned for any of that. But go through the fridge – come to think of it, what about the fridge itself? I bet it’s bigger than its predecessor. "
- Peter York

The quote suggests a criticism towards people who recently upgraded their possessions but claim they are too rational or preoccupied with social issues to indulge in such activities. The speaker challenges this by suggesting that one should examine their fridge, implying that it has likely been replaced by a larger model despite the professed lack of interest in material upgrades.

The deeper meaning of the quote lies in its critique of hypocrisy and superficiality in consumer culture. It highlights how individuals often justify their purchase decisions with rationalizations that mask genuine desires or societal pressures to keep up appearances. By pointing out the size of one's fridge, the speaker is drawing attention to a common upgrade trend where people might argue they are too busy or focused on social issues to care about such things, yet they still make substantial changes in their material possessions. This suggests a disconnect between what people say and do, revealing an underlying tension between societal expectations and personal values.

Peter York, the author of this quote, is known for his work as a journalist and fashion commentator in Britain. He has contributed significantly to discussions about lifestyle trends and consumer behavior through his writings and public speaking engagements. His insights often touch upon the social implications of materialism and its effects on individual identity and societal norms.