" Audiences in every medium are becoming far more savvy. No one goes to watch a Tom Cruise movie any more just because it’s starring Tom Cruise. No one gives a toss. Concept is what makes actors raise their game. Everyone’s on merit now. "
- Joe Dempsie

In today's entertainment landscape, audiences are becoming increasingly discerning when it comes to choosing what they watch or listen to. The quote suggests that viewers no longer rely solely on star power or familiar faces like Tom Cruise to decide which movies to see. Instead, people now judge the quality of a film based on its concept and overall merit rather than just who is starring in it.

The deeper meaning of this statement points towards a significant shift in how content is consumed and valued by audiences across various media platforms. It highlights that in the age of information overload and abundant entertainment options, viewers demand more substance from their favorite stars and movies. This change means actors must work harder to prove themselves through their performances rather than resting on their reputation or fame alone. The statement underscores a new era where creativity, storytelling quality, and overall production value are key factors that drive audience engagement.

Joe Dempsie is an actor known for his role in the popular television series "Outlander" as well as various other projects across film and stage. His insight reflects his understanding of the evolving dynamics within the entertainment industry, particularly regarding how audiences have matured in their expectations from actors and productions alike.