This quote speaks to the power of design in creating products that transcend their functional purpose by evoking an emotional response so strong it borders on aesthetic obsession. The speaker highlights items like the Porsche 911, Samsung's Luxia TV, and iconic furniture pieces as examples of objects that are not just well-designed but possess a certain allure that makes them almost irresistible to admire.
Delving deeper into this quote, we see that it emphasizes how design can transform ordinary products into works of art. These items aren’t merely practical; they serve as symbols of excellence and craftsmanship. The emotional connection people feel towards such objects is profound—it's more than just appreciating the function or the aesthetic beauty but rather an intimate relationship with the product itself, akin to the way one might admire a piece of fine jewelry or artwork. This level of design touches on aspects of human psychology and consumer culture, suggesting that well-crafted products can become extensions of personal identity and status.
The quote is attributed to Gary Hamel, who is renowned for his contributions to business strategy and management theory. He has been instrumental in challenging traditional corporate structures and advocating for innovation as a driving force behind successful businesses. His work often explores how organizations can break away from conventional thinking to achieve greater success through radical change and creativity, which resonates with the idea of designing products that stand out by breaking boundaries and setting new standards.
