" At the end of the day, it’s not the labels buying the music: it’s the people out there, and you have to be behind the music and not anyone else. You’re the one representing it, you’re playing it for everyone; you’re doing promotion and travelling around the world. "
- Alice Merton

The quote emphasizes the importance of authenticity and personal conviction when it comes to creative work like music. It suggests that artists should focus on connecting with their audience through genuine representation and promotion, rather than relying on external labels or intermediaries for validation.

At a deeper level, this quote encourages individuals to maintain integrity in their professional lives by staying true to themselves and their craft. This principle applies not only to musicians but also to anyone who creates content or provides services. It highlights the significance of genuine engagement with one's audience and the importance of personal commitment when sharing work with the world. By being authentic, artists can foster a stronger connection with their listeners, which is crucial for building trust and loyalty.

Alice Merton is an American singer-songwriter known for her introspective and emotionally charged lyrics. Her music often reflects on personal experiences and universal themes that resonate with audiences worldwide. This quote likely stems from her firsthand experience navigating the music industry and emphasizes the importance of staying true to oneself amidst the complexities of commercial success and artistic expression.