" As much as technology has made me so much more efficient, enabling me to run a small but global company from where I happen to be, at times it feels like the technology is running me, as opposed to the other way round. "
- Imran Amed

In today's technologically driven world, the statement reflects on how advancements in technology can significantly enhance productivity and efficiency, allowing individuals to manage global operations from virtually any location. This flexibility brings about a sense of empowerment but also highlights the challenges that come with such convenience.

The deeper meaning behind this quote touches upon the relationship between humans and technology. While technology offers immense benefits by enabling people to work more efficiently and reach wider audiences, it can also impose new constraints and demands on users' time and energy. The author suggests a sense of being overwhelmed or controlled by constant connectivity and the expectation to be available at all times due to these technological advancements. This shift can blur the lines between personal life and professional responsibilities, leading to feelings of stress and loss of control.

Imran Amed is the founder and chief executive officer of The Business of Fashion (BoF), a global platform dedicated to providing insights and analysis for professionals in the fashion industry. His perspective on technology reflects his experiences in managing a business that operates across multiple time zones and cultures, emphasizing both the liberating and constraining aspects of modern technological tools.