" Artists change how we see the world – and that can have value in the way people do business. "
- John Maeda

In today's rapidly evolving world, artists play a crucial role in shaping our perceptions and understanding of reality. They offer unique perspectives that can challenge and expand conventional ways of thinking. This quote suggests that by altering how we see things, artists can influence various aspects of society, including the business realm.

Beyond its surface meaning, this statement underscores the profound impact of artistic vision on innovation and creativity within businesses. As artists push boundaries and question norms, they inspire entrepreneurs to think outside the box and devise novel solutions to complex problems. This interplay between art and commerce encourages a culture where creativity is valued as much as efficiency and productivity. Moreover, it highlights the importance of integrating diverse viewpoints—such as those from artists—and cross-disciplinary collaboration in driving meaningful progress.

The quote comes from John Maeda, an influential figure known for his work at places like MIT and AIGA (formerly American Institute of Graphic Arts). Maeda is celebrated not only for his contributions to design and technology but also for bridging the gap between these fields. His insights often focus on how creativity and innovation can foster positive change across different industries, making him a respected voice in discussions about the intersection of art and business.