" An exit is only a success if you set an exit as your primary goal. My primary goal was to build a globally influential tool, to build something from the ground up that could literally change how we communicated in business and individually. "
- Ryan Holmes

In simple terms, this statement emphasizes that achieving a successful exit from a venture is only truly valuable when building it was the main objective from the start. It suggests that merely aiming for an exit without having a clear vision or primary goal can lead to superficial success at best.

The deeper meaning of this quote delves into the essence of purpose and intention behind entrepreneurial endeavors. Ryan Holmes asserts that genuine satisfaction and meaningful achievement come from setting ambitious goals beyond just financial gains or quick exits. By focusing on creating something impactful and influential, entrepreneurs can derive a sense of accomplishment that transcends monetary value. This perspective encourages founders to prioritize innovation and societal impact over short-term profits, fostering long-lasting contributions to their fields.

Ryan Holmes is the founder and former CEO of Hootsuite, one of the world’s leading social media management platforms. Known for his insights on digital marketing and entrepreneurship, Holmes has become a prominent figure in the tech industry through his strategic vision and commitment to building influential tools that reshape how businesses and individuals engage online.