" All this technology has not changed the way NFL Films does business and our process. Yes, with one touch of a button now you reach millions of people but it is still the same approach that my father and I started out with. "
- Steve Sabol

The quote emphasizes that despite advancements in technology, the core principles and methods used by NFL Films have remained unchanged over time. Steve Sabol highlights how modern tools allow content to reach a vast audience instantly, yet the fundamental approach to creating engaging sports footage has stayed true to its original ethos.

At a deeper level, this statement underscores the importance of maintaining authenticity and integrity in one’s work regardless of external changes or advancements. It suggests that while technology offers new opportunities for dissemination and engagement, it is the timeless quality of content—its heart and soul—that truly connects with audiences. Sabol's assertion implies that true success lies not just in adopting every technological innovation but rather in leveraging these tools to enhance and preserve the essence of what makes a company unique.

Steve Sabol, co-founder of NFL Films alongside his father Ed Sabol, was instrumental in transforming how football is portrayed through film. His innovative storytelling techniques captured the drama and excitement of the sport like never before, earning him numerous accolades including multiple Emmy Awards for his work.