In essence, Paul Rand's statement suggests that a style emerges from repeated behaviors, whether they are self-imposed rules or traditions inherited from others. These habits can originate from various sources such as reading books, hearing ideas, following instincts, or planning ahead. This means that the way one writes, designs, or conducts themselves is shaped by consistent practices and principles that become second nature over time.
Exploring further, Rand’s quote highlights the complexity behind developing a unique style. It implies that style isn’t just about personal expression but also involves learning from others and integrating diverse influences. Whether these influences come from intuition or external sources like books and conversations, they all contribute to the formation of an individual's distinctive approach. This perspective underscores the idea that creativity is not solely born out of spontaneous inspiration but is significantly influenced by consistent exposure to different ideas and practices over time.
Paul Rand was a renowned American graphic designer and educator who made significant contributions to modernist design in America during the mid-20th century. His work focused on the intersection of art, technology, and communication, and he is known for his iconic corporate logos such as IBM and UPS. Beyond his practical contributions, Rand’s theories on design philosophy have had a lasting impact on the field, influencing generations of designers through his writings and teachings at institutions like Yale University.
