In simple terms, this quote suggests that some American colleges are offering attractive compensation to writers who visit their campuses for a short period. These visits typically involve activities like lectures or book signings.
On a deeper level, Updike's statement reflects on the commercialization and commodification of intellectual work. It hints at how educational institutions sometimes treat literary figures more as marketable commodities than respected scholars or artists. This perspective also touches upon the broader issue of valuing art for its economic benefits rather than its intrinsic cultural significance. Additionally, it raises questions about the balance between academic integrity and financial gain in higher education.
John Updike was an American novelist, short story writer, poet, essayist, literary critic, and novelist known for his keen observation of middle-class America. His most famous works include "Rabbit Run" and the "Rabbit" series, which chronicles the life of Harry “Rabbit” Angstrom from youth to old age. Updike’s writing is celebrated for its insightful portrayal of American society, often touching on themes such as religion, sex, and politics.