In essence, the statement suggests that a company’s ethical behavior stems from a sense of caring and responsibility towards people or things it holds close to its mission and values. This means that when companies feel connected to something beyond profit—such as customers, communities, or environmental sustainability—they are more likely to act ethically.
Delving deeper into this quote, it emphasizes the importance of emotional connection and empathy in driving corporate ethics. Companies often prioritize actions based on what they care about most deeply, which can go beyond financial returns. This sense of closeness inspires a company to contribute positively to its stakeholders, fostering loyalty and trust among customers, employees, and partners alike. By valuing relationships and the impact their actions have on others, companies can establish a strong ethical foundation that guides decision-making processes.
Jens Martin Skibsted is an influential Danish designer and academic known for his work in sustainable design and innovation. He has contributed significantly to discussions around corporate responsibility and ethical business practices, advocating for design solutions that are not only aesthetically pleasing but also environmentally friendly and socially responsible.
