In a commercial society where individuals are primarily focused on personal asceticism and remain detached from social rituals, it becomes necessary to create detailed guidelines and instructions. These blueprints help people navigate how to behave appropriately in various situations, ensuring that the right tone is set for every occasion.
At a deeper level, this quote highlights the tension between individual self-denial and communal engagement. In societies driven by commerce, where personal restraint is highly valued, there can be a risk of social disconnection if individuals do not have clear rules to guide their behavior. Marshall McLuhan’s statement suggests that such guidance becomes crucial for maintaining social cohesion in an environment where people might otherwise remain emotionally detached or indifferent to the norms and expectations of public life. This insight underscores how societal structures must adapt to keep pace with cultural shifts, ensuring that there is a balance between personal asceticism and communal engagement.
Marshall McLuhan was a Canadian philosopher, educator, and scholar who made significant contributions to media theory and communication studies in the mid-20th century. Known for his provocative ideas about how technology shapes society, he often explored themes such as the impact of mass media on human perception and culture. His work continues to influence various fields including literature, cultural studies, and technology studies.
